That was then…
It’s 1972. NASA’s Space Shuttle Program officially launches. Intel invents the single-chip microprocessor. The Godfather is a new movie we can’t refuse. And Helpmates Staffing Services opens its doors. Life is good.
True to the 70s era of change, Helpmates started off staffing for a small light industrial business, with a focus on changing the world of recruitment. Since then, we’ve made many changes that formed who we are today — and will continue to shape us into who we are tomorrow.
…This is now.
It’s 2022. Everyone knows what a supermassive black hole sounds like (thanks, NASA). Renewable sources met 100% of its electricity demand in California for the first time ever. Top Gun: Maverick made mustaches and aviator sunglasses cool again. And Helpmates — now part of the TalentLaunch network — just got a major rebrand. Life is great.
What’s changed?
From a new logo, to a new color palette and a new tagline — the Helpmates brand has visibly evolved into something that better matches its fun, bright, and positive personality.
Logo
Gone is the outdated serif and shadowed font. Now, the Helpmates logo encapsulates a crisp H within a circle that represents the 360° support we provide to help workforces thrive.
Color Palette
The former maroon color of yesteryear has been replaced with a refreshing green, modern dark gray, and a deep purple.
- Green – the primary color, representing renewal and growth. Green is also associated with success.
- Purple – serves as the main accent color, evoking inspiration and encouragement.
- Dark gray – additional accents that represent practicality and intellect; like a trusted mentor.
Tagline
Always with you.
Like a trusted friend who wants to see you thrive, Helpmates provides 360° support, 365 days a year. It doesn’t end once we help build your team or place you on assignment. From honest communication to sharing our expertise, we’re always with you.
What hasn’t changed?
In the world of staffing, change is inevitable. Yet for Helpmates, one thing will never change: our rooted purpose to have a positive impact on the lives and businesses we serve. And that’s a timeless look that never needs a glow up.
