Bloggers and the Internet spend a great deal of time sharing suggestions for attracting top talent (we posted some tips for attracting millennials this summer, actually). But while attracting top talent is critical, there is another recruiting key that is often forgotten.
Turning OFF top talent!
While you’re thinking of ways to attract talent, you could be simultaneously sending a subliminal message that you’re not the best place to work. And that message could be costly. Here are four common mistakes companies make that can turn off top talent:
- Boring job descriptions. Job descriptions are much more than a way to weed out unqualified candidates – they’re your first (and sometimes only) way of selling both the job and your company to talent. If your job descriptions offer little more than a bullet list of “musts” and “would like to haves,” you’re missing out. We share some keys for writing effective job descriptions in this blog post – print it out and hang it by your computer for some inspiration when creating your next job description.
- A drawn out hiring process. It’s a candidate’s market right now, with some industries fighting tooth and nail for top talent. You can’t afford to drag out the hiring process unnecessarily – when you do, your competitors are snatching up top talent. Take a realistic look at your hiring process and see where you can “cut the fat.” Do you really need four people in an interview (which can add days or weeks to coordinate schedules)? Could you conduct several interviews in one day to avoid bringing candidates in on multiple days? You’d be surprised how often one or two extra days in a few places can result in loss of your top candidates.
- Disconnected messaging and reality. This one can be a bit tricky. Building a strong employer brand is a critical part of the recruitment strategy for many organizations, and rightfully so. But spending hours and dollars on a strong employer branding message could end up a colossal waste if the reality of life within your organization doesn’t mesh with the reality you’re pushing in your messaging. Be honest about your company culture and identify its true strengths, not what you wish they were. Craft messaging that helps convey that message, so that when candidates meet with your team, that message is reinforced. Taking these steps can save you considerable recruiting costs down the line (and should also help your retention rate).
- Too much formality. By all accounts, if your corporate culture is more formal, be sure to present yourself formally in all communications. But formality doesn’t mean a lack of humanity. Generic messages like “Your resume has been received” help you blend right in with every other competitor using an ATS (applicant tracking system). Are you excited that incredible candidates are applying to your company? You should be! Let them know about it so that when someone from your office does call or email them, they’re excited to hear from you. A shift from “Your resume has been received” to “We are so excited you chose to apply with us – we’re reviewing resumes for the next few days and will be in touch soon” could be a simple change that makes a massive difference.
Turning off top talent can cost you, but a sound recruiting strategy is also essential. That’s where Helpmates comes in. Our extensive network of talented professionals across Southern California trusts us to find them incredible jobs. We’d love to connect them with yours! Contact us today to learn more about how we can help you find top talent.
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